Apple Ads is Apple's advertising platform covering Search Ads on the App Store, sponsored placements in Apple News, Apple Maps, and CTV sponsorships.
Apple Ads is the advertising platform operated by Apple, covering paid placements across several of its services. It is used by advertisers targeting Apple's search, web, and connected TV channels, reaching audiences within the technology category.
On the App Store, placements include Search Results and a Search Tab, typically bought on a cost-per-tap basis by developers looking to raise the visibility of an app listing. Apple Maps carries search result ads and Suggested Places placements.
Apple News carries banner, carousel, sponsored content, and video ad formats, and Product Pages let developers promote apps directly on the App Store. Sponsorship placements also run around MLS coverage on Apple TV.
Tarifs
11 emplacements publicitaires, avec formats, tarifs et mode d'achat.
- Apple Maps search results
Sponsored product search result · Recherche
- Apple News banner ads
Responsive display ad · Web
- Apple News carousel ad
Responsive display ad · Web
- Apple News sponsored content (native) ads
Responsive display ad · Web
- Apple News video ads
In-stream video ad · Web
- MLS on Apple TV sponsorships
CTV pre-roll · CTV
- Product Pages
Responsive display ad · Web
- Search Results
Sponsored product search result · Recherche
- Search Tab
Sponsored product search result · Recherche
- Suggested Places on Apple Maps
Sponsored product search result · Recherche
- Today Tab
Responsive display ad · Web
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Canaux
Chaque espace publicitaire classé selon l'endroit où il est diffusé — web, vidéo, recherche, TV — pour savoir ce que vous achetez.
Catégories
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Là où les emplacements de ce vendeur sont diffusés au-delà de son propre site, avec les emplacements de chacun. Achetés par les mêmes options — un même groupe, une même console.
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