News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
32 events for AdRoll
Open AdRollAdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season
AdRoll, an AI-powered multichannel advertising platform, today released the Q3 2026 edition of its State of Digital Advertising Report, revealing that display prospecting cost per mille (CPM) fell 45% year over year from July 1 through Sept. 8. Display retargeting CPMs declined 29.1% over the same period, potentially giving holiday marketers a lower-cost window to […]
AdRoll lets its advertisers pilot campaigns in ChatGPT Ads
AdRoll opened a pilot letting a group of its SMB, mid-market and B2B customers run sponsored placements inside ChatGPT, extending AdRoll's buying platform to a new surface.
AdRollChatGPT Ads
AdRoll Launches MCP Server to Make Campaign Insights and Actions Available Inside AI Tools
AdRoll, an AI-powered multi-channel advertising platform, announced the open beta launch of the AdRoll MCP Server, a secure, highly efficient approach for customers to connect AdRoll and AdRoll ABM to the third-party AI assistants, agents and automation tools they already use. Built on the open Model Context Protocol (MCP) standard, the AdRoll MCP Server empowers […]
AdRoll Unifies Under One Brand, Empowering Marketers With an AI-Powered Connected Advertising Platform
AdRoll announced a major brand transformation designed to simplify its market presence and strengthen its position as the innovation leader in advertising technology. RollWorks, previously a NextRoll business unit focused on account-based marketing, will officially become the company’s AdRoll ABM product, uniting under the AdRoll brand to form one connected advertising platform built for today’s fast-moving marketers.a […]
AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution
AdRoll, in partnership with Improvado, announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline campaign analysis and make data-driven decisions. With the introduction of Cross-Channel Attribution, AdRoll customers gain access to a more comprehensive view of their advertising efforts, allowing […]
ImprovadoAdRoll
FlashClick and AdRoll Partnership Drives 50% Revenue Growth and 30% Network Expansion
FlashIntel, a leading provider of go-to-market intelligence solutions, is proud to announce the successful partnership between its product, FlashClick, and AdRoll, a renowned advertising company. This collaboration has resulted in a 50% increase in revenue and a 30% expansion in AdRoll’s network. AdRoll, known for its platform that enables businesses to create, manage, and analyze […]
AdRoll Partners with WooCommerce to Enhance Customer Targeting Capabilities and Increase Conversions
AdRoll, a leading marketing and advertising platform for growing brands, announced a new partnership with WooCommerce, the popular open-source ecommerce platform for WordPress. The integration enables merchants to track and target online shoppers more effectively with cross-channel campaigns, helping them increase conversions and revenue. The integration, or extension, allows merchants to automatically place a pixel […]
WooCommerceAdRoll
AdRoll Reimagines Multi-Channel Marketing With Launch Of Industry-First Automation Builder
The ability to run display ads, social ads, and email all in one place enables marketers to optimize performance while saving time and money AdRoll, a division of NextRoll Inc., announced the launch of its automation builder, an innovative new tool that enables digital marketers of all skill levels to seamlessly launch and run social […]
AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands
Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, […]
AdRoll Group Rebrands as NextRoll, Launches Marketing Platform Services
Releasing the APIs powering the RollWorks and AdRoll business units, NextRoll continues evolution beyond retargeting roots SAN FRANCISCO — AdRoll Group announced it has rebranded as NextRoll, Inc., a marketing and data technology company. Additionally, NextRoll is introducing external APIs to open its infrastructure, technology and data to a wide array of new companies. NextRoll is […]
AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands
Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, […]
AdRoll Group Rebrands To NextRoll And Marches Toward Mar Tech
When the market evolves, you’ve gotta roll with it. On Tuesday, AdRoll Group rebranded to NextRoll Inc. and launched a new business line called NextRoll Platform Services to help brands get more out of their marketing tech. NextRoll will serve as a holding company for three distinct but complementary business units, each with its own […]
AdRoll Group Rebrands as NextRoll, Promising Deeper Dives Into Data
New focus extends far beyond advertising, according to CEO Toby Gabriner.
AdRoll Launches Video Ads to Global Direct-To-Consumer Customer Base
Ambitious Ecommerce Brands Gain Access to Smarter, AI Powered Video Ads 80 percent of all internet traffic will be video content in 2019, and studies show more than half of consumers report they are more willing to stay on a brand’s channel if video content is included. While digital video advertising can benefit any type […]
AdRoll Group Acquires Growlabs to Amplify RollWorks Business Unit
Robust B2B Identity Graph Addresses Industry-Wide Challenge Around Access to Quality Data to Connect Account Information, Lead Data, and Buying Intent AdRoll Group announced the acquisition of Growlabs, a two-year old startup with a comprehensive B2B database and suite of lead generation and outbound sales automation technologies. The acquisition of Growlabs will bolster AdRoll Group’s identity […]
AdRollGrowlabs
AdRoll expands its B2B data and tech by acquiring Growlabs
AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data. While AdRoll is best known for its retargeting technology for consumer advertising, it’s been building out a suite of B2B marketing technology under its RollWorks business unit, which launched earlier this year. The company says that by […]
AdRollGrowlabs
AdRoll and Magento Commerce Announce Strategic Partnership to Help Online Stores Drive More Growth
AdRoll Launches Magento 1 & 2 Integration to Help Its 37,000 Customers Create Demand and Drive Revenue Through Personalized Marketing and Ads AdRoll, the e-commerce growth platform, announced the launch of a new integration with Magento Commerce, the worldwide leader in cloud digital commerce innovation. With this news comes a formalized strategic partnership, making it […]
MagentoAdRoll
AdRoll Integrates With Magento In Search Of Early Stage Ecommerce Players
AdRoll and Magento Commerce announced a partnership on Friday to combine the companies’ ecommerce platforms, incorporating AdRoll’s ad targeting and attribution directly into the Magento cloud management service for online sellers. Bay Alarm Medical, which sells medical alert systems, has been working with Magento for four years and with AdRoll for almost a decade, said […]
AdRoll Rebrands, Splits Into B2B And B2C Divisions
AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B, and the legacy AdRoll business that services small to mid-size ecommerce companies. Each business division has its own P&L and sits under the newly formed parent holding company AdRoll Group. Toby Gabriner, current CEO of […]
AdRoll Brings out RollWorks to Focus on B2B Market
Company Unveils New B2B Business Unit– RollWorks and Rebrands AdRoll to Serve Ambitious Commerce Brands In a major rebranding and expansion, AdRoll has announced a new corporate identity to accelerate its next phase of growth. The company ‘split’ its commercial divisions into B2B and B2C segments, and unveiled a new division, RollWorks, in response to the […]
New AdRoll Research Finds 81 Percent of Organizations Use Marketing Attribution
Global Adoption Of Marketing Attribution Has Increased Even As A Majority Of Businesses Still Struggle To Act On Insights, According To A Survey By Econsultancy AdRoll, the performance marketing platform, has published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across […]
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date the event happened and links to its source.
Subscribe to the feed