Reddit

Reddit is a community platform, with its advertising business built around reaching people through the conversations happening across its communities. Its advertise page frames Reddit as a place where people are changing how they make decisions online, offering resources by business type for SMBs and agencies and a Reddit Pro tool for tracking keywords and engaging customers.

Named ad formats include Carousel ads, Category Takeover, Dynamic Product Ads, Free-form ads, Image ads and Video ads, alongside Conversation Ads and Promoted Post, both sold per impression by auction, and Takeover, sold per day on a guaranteed basis. A case study on Bitly reports 1.6X click-through rate above goal and 25% more clicks to its site using Reddit's feed and conversation ad campaign.