Apple Ads is Apple's advertising platform covering Search Ads on the App Store, sponsored placements in Apple News, Apple Maps, and CTV sponsorships.
Apple Ads is the advertising platform operated by Apple, covering paid placements across several of its services. It is used by advertisers targeting Apple's search, web, and connected TV channels, reaching audiences within the technology category.
On the App Store, placements include Search Results and a Search Tab, typically bought on a cost-per-tap basis by developers looking to raise the visibility of an app listing. Apple Maps carries search result ads and Suggested Places placements.
Apple News carries banner, carousel, sponsored content, and video ad formats, and Product Pages let developers promote apps directly on the App Store. Sponsorship placements also run around MLS coverage on Apple TV.
廣告版位
11 個廣告版位，含格式、價格及各自的購買方式。
- Apple Maps search results
Sponsored product search result · 搜尋
- Apple News banner ads
Responsive display ad · 網頁
- Apple News carousel ad
Responsive display ad · 網頁
- Apple News sponsored content (native) ads
Responsive display ad · 網頁
- Apple News video ads
In-stream video ad · 網頁
- MLS on Apple TV sponsorships
CTV pre-roll · CTV
- Product Pages
Responsive display ad · 網頁
- Search Results
Sponsored product search result · 搜尋
- Search Tab
Sponsored product search result · 搜尋
- Suggested Places on Apple Maps
Sponsored product search result · 搜尋
- Today Tab
Responsive display ad · 網頁
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通路
每個廣告版位依投放位置歸類——網頁、影片、搜尋、電視——讓你清楚自己買的是什麼。
也可投放於
此賣方的廣告版位在其自有網站之外的投放位置，並列出各處的廣告版位。透過相同的購買選項購買——同一集團，同一後台。
與 Apple Ads 相似
