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Best Buy Ads

bestbuy.com

Best Buy Ads is the retail media arm of Best Buy, offering onsite, offsite, in-store and connected TV advertising placements for the US retailer.

Best Buy operates bestbuy.com, providing online shopping for customers in the United States and Canada, with orders from international customers shipped to any U.S. address or store, and country-specific shopping pages offered in English, French and Spanish for shoppers deciding between the two countries.

Advertising runs through Best Buy Ads, categorized under shopping, commerce, connected TV, out-of-home, social and web channels, across Onsite Display and Sponsored Products, Offsite ads, In-store placements including In-Store TV Wall & PC Monitors, Social+ (Meta) and Connected TV (CTV) placements. The site's ads.txt lists 8 ad systems, all direct.

如何购买

4 种购买选项,含步骤、条件与最低消费。

自助服务tools.how_to_buy.dsptools.how_to_buy.pmptools.how_to_buy.managed

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刊例

8 个广告位,含格式、价格及各自的购买方式。

  • Connected TV

    CTV pre-roll · 联网电视

  • CTV

    Responsive display ad · 联网电视

  • In-store placements

    Responsive display ad · 户外

  • In-Store TV Wall & PC Monitors

    Billboard ad · 户外

  • Offsite ads

    Responsive display ad · 网页

  • Onsite Display

    Responsive display ad · 电商

  • Social+ (Meta)

    Sponsored post · 社交

  • Sponsored Products

    Responsive display ad · 电商

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渠道

每个广告位按投放位置归类——网页、视频、搜索、电视——让你清楚自己买的是什么。

网页
社交
电商
联网电视
户外

广告交易平台

触达该网站的 DSP,以及其广告销售由谁负责。

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美国的受限品类

该卖家所在市场的法律对需要谨慎处理的品类的规定。卖家自身的政策可能更严格。

处方药有条件允许须附法定声明
政治广告有条件允许须附法定声明
全部广告规则 →

类别

标签

本地版本

同一品牌在其他市场的版本,通常有自己的销售团队和价目表。选择哪个版本是一个真正的决定。

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