Profile
TierMid-market (1,000+)
SpecialtyCTV · Native · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP · Its own ad spots
Check before you signNot MRC-accredited
Same publishers asMagnite · PubMatic · Google Ad Manager
What you buy
FormatsVideo · Native · CTV
Deal typesCurated
Ad spotsConnected TV · Yahoo DSP · Native Ads · Yahoo Backstage · Digital Out-of-Home · AudioSee its ad spots →
Reach
publishers8,467
Direct share56%
Confirmed by the exchange84 / 4,752
Where its publishers are
United States1,904
Japan526
United Kingdom380
Italy375
India340
France333+138 more
United States1,904 Japan526 United Kingdom380 Italy375 India340 France333+138 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.4%
Median publisher rank#179,253
Supply score58 / 100 · #162 of 1,175
How to buy
How to open an account here, what it takes and the minimum spend.
As an SSP: DSPs that buy through Yahoo Advertising
2 DSPs
Exchanges selling the same publishers as Yahoo Advertising
8 exchanges
Publishers Yahoo Advertising can sell
Which publishers this platform can sell, largest first.