VIZIO Ads

VIZIO sells Smart TVs, including Mini LED Quantum 4K, Quantum 4K, OLED and 4K series, alongside soundbars and accessories. Its WatchFree+ service streams over 300 live TV channels and more than 25,000 on-demand movies and shows directly on VIZIO TVs at no cost, alongside ad-supported apps and branded content series.

VIZIO Ads sells Direct-to-Device advertising validated through its Inscape ACR glass-level viewing data, with named ad formats including Home Screen, Home Screen Highlight, Apps & Partners, Branded Content, Household Connect, Interactive Video and Sponsorships. Its ads.txt file lists 176 advertising systems, 122 declared as direct sellers and 116 as resellers, and the business was acquired by Walmart Inc. on 3 December 2024, pairing its ad sales with Walmart Connect.