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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
United KingdomUniversal Ads launches in the UK on Channel 4, ITV and Sky
Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.
AdvertisersUniversal AdsChannel 4, ITV, Sky
Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky
Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]
Universal Ads launches in UK with Channel 4, ITV and Sky
Today, Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. Cannes Lions launch The launch, first revealed by the cohort at Cannes Lions 2025, marks a groundbreaking move for the UK advertising industry as well as a significant step in Universal […]
OpenAI opens ChatGPT Ads Manager beta to UK advertisers
UK advertisers can now access OpenAI's ChatGPT Ads Manager beta to buy ads on ChatGPT.
UK AdvertisersChatGPT Ads Manager
FreeWheel and Outernet London bring CTV-style ads to giant out-of-home screens
Advertisers can now buy Outernet London's giant screens as CTV-style out-of-home inventory through FreeWheel's ad platform.
OuternetFreeWheelAdvertisers
InstagramMINT Square gives UK indie agencies access to The Trade Desk's programmatic stack
Independent agencies in AMI can now buy through The Trade Desk's programmatic ecosystem via MINT Square.
AMI agenciesMINT SquareThe Trade Desk
VIOOH adds Abode Media's UK residential DOOH inventory
Advertisers buying through VIOOH can now programmatically reach Abode Media's UK residential digital out-of-home inventory.
AdvertisersVIOOHAbode Media
Amazon AdsAmazon DSP adds Global's UK commercial audio brands as buyable inventory
Advertisers using Amazon DSP can now buy ad inventory across Global's UK radio brands, including Heart, Capital and Smooth.
AdvertisersAmazon DSPGlobal
Amazon Ads & Global Announce Integration Bringing the UK's Biggest Commercial Audio Brands to Amazon DSP
Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which gives advertisers using Amazon DSP access to the UK’s biggest commercial audio brands including Heart, Capital, and Smooth. The programmatic partnership integrates Amazon […]
Bauer Media integrates Experian data to sharpen advertiser targeting
Advertisers on Bauer Media's digital audio and publishing platforms can now target audiences using Experian's consumer data, including its Mosaic segments.
AdvertisersBauer MediaExperian
UK digital ad spend hits £40.5bn in 2025
IAB UK has reported investment in video, spanning social platforms, broadcasters, streamers and publishers, has outpaced total market growth. The UK’s digital ad market surpassed £40 billion in spend last year, growing by 10%, and significantly outpacing UK GDP growth of 1.4%. This is according to IAB UK’s latest Digital Adspend study, conducted in partnership […]
StackAdapt adds Experian's ID Resolution and Mosaic data for UK advertisers
UK marketers using StackAdapt can now activate first-party data with Experian's ID Resolution and Mosaic audience segments.
AdvertisersStackAdaptExperian
AA/WARC: UK ad spend up 11.4% in Q3 2025, with £50bn tipped for 2026
The latest Advertising Association/WARC Expenditure report has found that UK advertising spend rose by 11.4% to £12.5bn in Q3 2025. New forecasts, published today, also show that total ad spend is estimated to have risen by 10.1% to £46.9bn during 2025 as a whole and is set to rise a further 7.5% to exceed £50bn […]
UK ad spend set to reach £12bn during 2025 festive period – AA/WARC
UK advertising spend is expected to increase by 7.3% to a total of £12bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a […]
UK bars less-healthy food and drink ads on TV before 9pm
Advertisers in the UK can no longer run less-healthy food and drink ads on TV before a 9pm watershed or in equivalent online placements.
UKAdvertisers
LG Ad Solutions launches Social Sync creative tool with Spaceback in the UK
Brands in the UK can now turn social content into CTV ads on LG smart TVs using LG Ad Solutions' new Social Sync tool powered by Spaceback.
SpacebackLG Ad Solutions
Haymarket Media Group acquires trade title Marketing Week
Publisher Haymarket Media Group takes ownership of Marketing Week, adding its trade-press ad inventory to its portfolio.
Haymarket Media GroupMarketing Week
LG Ad Solutions Launches Social Sync powered by Spaceback in the UK
LG Ad Solutions today (25th September 2025) announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution that allows brands to seamlessly transform their digital and social content into high-impact connected TV (CTV) ads. The […]
UK bans Sanex ad for racial stereotyping
The UK advertising regulator banned Sanex's ad campaign after finding it relied on racial stereotyping, barring the brand from running it again.
UKSanex
UK ad spend rises 8% in Q1 2025 despite global turmoil – AA/WARC
Despite a number of economic and geo-political headwinds, UK ad spend rose in the first quarter of this year according to the latest AA / WARC Expenditure Report. Overall, UK advertising spend climbed 8% to a total of £10.6bn in the first three months of 2025, the period when US President, Donald Trump, shocked global […]
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