News

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

RegulationWeb · Rule changeUnited KingdomTikTok AdsGoogle Ads3 weeks ago

UK regulators open inquiry into Daily Mail-Telegraph merger

UK regulators Ofcom and the competition watchdog opened an inquiry into the proposed merger of publishers Daily Mail Group and the Telegraph.

Daily Mail Group→Telegraph

MergerWeb · MergerUnited KingdomDaily Mail4 weeks ago

Sky's ITV takeover gives it 44% of the UK TV ad market

Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.

Sky→ITV

AcquisitionCTV · AcquisitionUnited KingdomSky MediaITV3 months ago

Universal Ads launches in the UK on Channel 4, ITV and Sky

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

Advertisers→Universal Ads→Channel 4, ITV, Sky

LaunchedTV · Buying accessUnited KingdomUniversal AdsITVSky Media3 months ago

OpenAI opens ChatGPT Ads Manager beta to UK advertisers

UK advertisers can now access OpenAI's ChatGPT Ads Manager beta to buy ads on ChatGPT.

UK Advertisers→ChatGPT Ads Manager

UpdateAI assistants · Buying accessUnited KingdomChatGPT Ads4 months ago

FreeWheel and Outernet London bring CTV-style ads to giant out-of-home screens

Advertisers can now buy Outernet London's giant screens as CTV-style out-of-home inventory through FreeWheel's ad platform.

Outernet→FreeWheel→Advertisers

UpdateOut-of-home · Inventory integrationUnited KingdomFreeWheel4 months ago

Instagram bans betting ads featuring Kane and Haaland

Betting advertisers can no longer run Instagram ads featuring footballers Kane and Haaland.

Instagram→Betting advertisers

RegulationSocial · Rule changeUnited KingdomInstagramGambling · United Kingdom4 months ago

MINT Square gives UK indie agencies access to The Trade Desk's programmatic stack

Independent agencies in AMI can now buy through The Trade Desk's programmatic ecosystem via MINT Square.

AMI agencies→MINT Square→The Trade Desk

UpdateProgrammatic · Buying accessUnited KingdomMINT SquareThe Trade Desk5 months ago

VIOOH adds Abode Media's UK residential DOOH inventory

Advertisers buying through VIOOH can now programmatically reach Abode Media's UK residential digital out-of-home inventory.

Advertisers→VIOOH→Abode Media

LaunchedOut-of-home · Inventory integrationUnited KingdomVIOOHAbode Media5 months ago

Amazon DSP adds Global's UK commercial audio brands as buyable inventory

Advertisers using Amazon DSP can now buy ad inventory across Global's UK radio brands, including Heart, Capital and Smooth.

Advertisers→Amazon DSP→Global

LaunchedProgrammatic · Inventory integrationUnited KingdomAmazon AdsGlobal6 months ago

Bauer Media integrates Experian data to sharpen advertiser targeting

Advertisers on Bauer Media's digital audio and publishing platforms can now target audiences using Experian's consumer data, including its Mosaic segments.

Advertisers→Bauer Media→Experian

LaunchedData · Data partnershipUnited KingdomBauer MediaBauermediaExperian6 months ago

UK VOD services face new Ofcom regulation

Ofcom→UK VOD services

RegulationCTV · Rule changeUnited Kingdom7 months ago

Adform becomes ISBA's first DSP Partner Programme member

British advertisers represented by ISBA gain a DSP partner in Adform under the trade body's new Partner Programme.

Advertisers→ISBA→Adform

UpdateProgrammatic · Sales representationUnited KingdomAdform7 months ago

StackAdapt adds Experian's ID Resolution and Mosaic data for UK advertisers

UK marketers using StackAdapt can now activate first-party data with Experian's ID Resolution and Mosaic audience segments.

Advertisers→StackAdapt→Experian

LaunchedData · Data partnershipUnited KingdomStackAdaptExperian8 months ago

Ruder Finn Expands Global Brand Experience Capabilities with Missouri Creative Acquisition

Ruder Finn→Missouri Creative

AcquisitionAgencies · AcquisitionUnited Kingdom8 months ago

ITV launches a linear TV ad solution and joins TikTok Pulse Premiere

ITV→TikTok Pulse Premiere

LaunchedTV · Inventory integrationUnited KingdomITV11 months ago

VIOOH partners with London Lites to expand DOOH in London

Advertisers can now buy London Lites' central London out-of-home screens programmatically through VIOOH.

VIOOH→London Lites

Market dataOut-of-home · Inventory integrationUnited KingdomVIOOH12 months ago

Topsort acquires Phuzion Media to enter UK retail media

Retailers in the UK can now use Topsort's retail media technology after its acquisition of Phuzion Media to enter the market.

Topsort→Phuzion Media

AcquisitionCommerce · AcquisitionUnited Kingdom12 months ago

UK bars less-healthy food and drink ads on TV before 9pm

Advertisers in the UK can no longer run less-healthy food and drink ads on TV before a 9pm watershed or in equivalent online placements.

UK→Advertisers

UpdateTV · Rule changeUnited KingdomLHFWho Called Me? (UK)1 year ago

Meta lets UK users pay to remove ads on Facebook and Instagram

Advertisers reach fewer UK users on Facebook and Instagram once those users pay to stop seeing personalised ads under Meta's new subscription option.

Meta→Advertisers

Policy changeSocial · Rule changeUnited KingdomMeta AdsInstagramMETA1 year ago

LG Ad Solutions launches Social Sync creative tool with Spaceback in the UK

Brands in the UK can now turn social content into CTV ads on LG smart TVs using LG Ad Solutions' new Social Sync tool powered by Spaceback.

Spaceback→LG Ad Solutions

LaunchedCTV · Inventory integrationUnited KingdomLG Ad Solutions1 year ago

Haymarket Media Group acquires trade title Marketing Week

Publisher Haymarket Media Group takes ownership of Marketing Week, adding its trade-press ad inventory to its portfolio.

Haymarket Media Group→Marketing Week

AcquisitionWeb · AcquisitionUnited KingdomMarketing Week1 year ago

FreeWheel adds Experian audience data for UK video ad buyers

Media buyers in the UK using FreeWheel can now apply Experian's audience data for more precise, addressable targeting on premium video campaigns.

Experian→FreeWheel

LaunchedTV · Data partnershipUnited KingdomFreeWheelExperian1 year ago

UK bans Sanex ad for racial stereotyping

The UK advertising regulator banned Sanex's ad campaign after finding it relied on racial stereotyping, barring the brand from running it again.

UK→Sanex

RestrictionWeb · Rule changeUnited KingdomWho Called Me? (UK)1 year ago

Kevel powers Carwow's retail media marketplace platform

Carwow, the UK's online car marketplace, is using Kevel's API-based ad-serving technology to scale its retail media offering for advertisers and dealer partners.

Kevel→Carwow

LaunchedCommerce · Inventory integrationUnited KingdomCarwow1 year ago

ASA bans Zara ad campaign over 'unhealthily thin' models

The UK's ASA banned a Zara ad campaign for featuring 'unhealthily thin' models, barring the brand from running it again.

ASA→Zara

RegulationWeb · Rule changeUnited KingdomZARA1 year ago

VIOOH brings Outernet's London screens to programmatic DOOH

Advertisers can now buy Outernet London's digital screens programmatically through VIOOH's DOOH supply-side platform.

VIOOH→Outernet

LaunchedOut-of-home · Inventory integrationUnited KingdomVIOOH1 year ago

Leading UK Publishers Partner with Utiq to Drive New Era of Scaled, Deterministic, Privacy-First Addressability

UK publishers→Utiq→Advertisers

UpdateData · Data partnershipUnited Kingdom1 year ago

Audioboom acquires UK podcast network Adelicious

Audioboom expands its ad-supported podcast network with the acquisition of UK podcast leader Adelicious.

Audioboom→Adelicious

AcquisitionPodcasts · AcquisitionUnited KingdomAudioboom1 year ago

Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet

Telco partners→Utiq→Advertisers

LaunchedData · Data partnershipUnited Kingdom1 year ago

Experian and Peer39 expand UK contextual ad audience data

Advertisers can now reach richer UK audience segments, including Experian's Demographics, Purchase Affinity and Mosaic data, through its expanded partnership with Peer39.

Experian→Peer39

UpdateData · Data partnershipUnited KingdomExperian1 year ago

Esbconnect and Mdeg Combine Datasets to Create Uk’s Largest Gdpr-Compliant Consumer Data File

Mdeg→ESBConnect

UpdateData · Data partnershipUnited Kingdom1 year ago

London Mayor reverses ban on BPAS ads on transport network

Advertiser BPAS can once again run its ads on London's transport network after the Mayor reversed a ban on its abortion-related campaign.

London Mayor→BPAS

RestrictionOut-of-home · Rule changeUnited Kingdom1 year ago

Nectar360 expands retail media partnership with Omnicom UK

Advertisers working with Omnicom Media Group UK agencies can now expand their use of Nectar360's Sainsbury's and Argos retail media network under a deepened partnership.

Nectar360→Omnicom Media

UpdateCommerce · Inventory integrationUnited KingdomOmnicom MediaNectar3601 year ago

Vevo Partners with Experian to Enhance its Ad Targeting in the UK

Vevo, the world’s leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung […]

Experian→Vevo

LaunchedData · Data partnershipUnited KingdomVevoExperian1 year ago

SocialChain snaps up The Fifth influencer agency from News UK

Today SocialChain, the social strategy and creative practice of Brave Bison, announced an agreement to acquire the multi-award-winning global influencer marketing agency The Fifth from News UK. SocialChain acquires The Fifth Founded by News UK in 2019 under the leadership of Oliver Lewis, former Director of Digital Strategy and Partnerships at News UK, The Fifth delivers culturally fluent […]

The Fifth→SocialChain

AcquisitionAgencies · AcquisitionUnited KingdomSocialChain1 year ago

UK government to ban junk food ads for children

UK government→food advertisers

RegulationTV · Rule changeUnited Kingdom2 years ago

StackAdapt Collaborates with Channel 4 to Unlock Broadcast Advertising Opportunities for UK Clients

StackAdapt, a multi-channel programmatic advertising platform, has announced a collaboration with Channel 4, the UK Public Service Broadcaster (PSB) to open up broadcast advertising inventory for StackAdapt clients in the UK for the first time. This collaboration is a major milestone […]

Channel 4→StackAdapt

LaunchedTV · Buying accessUnited KingdomStackAdapt2 years ago

Netmums Partners with Mantis to Deliver Brand Safety & Hyper-Targeted Contextual Solution

Netmums, the trusted parenting community that supports millions of families across the UK, has announced a strategic partnership with Mantis, a leading provider of AI-driven brand safety and contextual advertising solutions. This partnership will provide advertisers with enhanced brand safety […]

Netmums→Mantis

LaunchedWeb · Data partnershipUnited KingdomNetmums2 years ago

CMA rules Google abused its adtech dominance

An investigation by the Competition and Markets Authority (CMA) has provisionally found that Google is using anti-competitive practices in open-display adtech, which it believes could be harming thousands of UK publishers and advertisers. CMA adtech objections with Google As set out in a statement of objections issued to Google late last Friday (6 September), the […]

CMA→Google Ads

RegulationProgrammatic · Rule changeUnited KingdomGoogle Ads2 years ago

iion Partners with WeGame2 to Expand Unified Game Advertising in UK & EU

WeGame2→iion

LaunchedApp · Inventory integrationUnited KingdomiionWeGame22 years ago

Ozone partnered with Yahoo Backstage so self-service Yahoo DSP buyers can reach Ozone's UK audience across 20 leading premium publisher groups via the direct-to-publisher supply path.

Ozone→Yahoo DSP

LaunchedProgrammatic · Buying accessUnited KingdomYahoo AdvertisingYahoo DSPOzone2 years ago

Virgin Media partners with PubMatic to scale FAST ads

Global adtech PubMatic has today announced a partnership with Virgin Media, one of the UK’s premier entertainment and communications companies, to enable advertisers to reach UK audiences at scale through premium ad-funded TV content. Virgin Media and PubMatic Renowned for its variety of high-quality content including a diverse selection of FAST (Free Ad-Supported Streaming TV) […]

Virgin Media→PubMatic

LaunchedCTV · Inventory integrationUnited KingdomVirgin MediaPubMatic2 years ago

The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation’s deadline, currently set for the end of this year, if Google did not address its concerns.

CMA→Google→advertisers

RegulationWeb · Rule changeUnited KingdomGoogle Ads3 years ago

JD Williams enlists Sky Media and Gok Wan in Channel 5 partnership

JD Williams→Sky Media→Channel 5

LaunchedTV · Distribution dealUnited Kingdom3 years ago

Samsung Ads Joins ISBA’s Origin as Founding CTV Member

Samsung Ads, the advertising division of Samsung Electronics, today (March 13th, 2024) announces it has joined Origin, the UK cross media measurement programme, as its founding CTV member. Origin is ISBA’s advertiser-backed programme, designed to create a blueprint for cross media […]

Samsung Ads→Origin

UpdateCTV · Measurement integrationUnited KingdomSamsung Ads3 years ago

New ASA guidelines for food ads

On today’s ExchangeWire digest: Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens report “constant” use of TikTok… As the week goes on, more companies are facing the wrath of the Advertising Standards Authority […]

ASA→Food advertisers

RegulationWeb · Rule changeUnited Kingdom3 years ago

PMG plants flag in the UK with RocketMill acquisition

PMG→RocketMill

AcquisitionAgencies · AcquisitionUnited KingdomPMG3 years ago

ASA releases guidance for green claims in ads

This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads… Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, […]

ASA→Advertisers

RegulationWeb · Rule changeUnited Kingdom3 years ago

Meta and Amazon settle UK antitrust probes over use of third-party data to benefit marketplaces

The U.K.’s Competition and Markets Authority (CMA) today announced that it has accepted proposals from Facebook’s parent Meta and Amazon to limit how they use data gathered from their respective marketplaces to benefit their own products and bottom lines. The CMA has been probing both companies as part of separate investigations, though the cases bore […]

CMA→Meta→Amazon Ads

RegulationCommerce · Rule changeUnited KingdomAmazon AdsMeta AdsMETA3 years ago