Baidu Ads

百度 (Baidu) is a Chinese-language search engine drawing on a database of more than one hundred billion Chinese web pages to return search results. Its homepage states the goal of helping internet users access information more conveniently and find what they are searching for.

Advertising runs across the App, Commerce, Search, Social and Web channels. Named formats include Search Promotion, priced per click, and Feed Promotion, priced per impression, both sold by auction; Brand Zone, sold per day on a guaranteed basis; Baidu Union / Display; and 开屏广告, a splash-screen format for the Baidu app.