X Ads

X is a real-time social platform covering breaking news, entertainment, sports and politics, where people follow live commentary as events unfold. X Ads is its advertising platform, positioned to reach people while they are researching, comparing and deciding on products, with targeting based on keywords, followers, location and conversation signals.

Named ad formats include Amplify, Amplify Sponsorships, Promoted Ads, Takeover and Vertical Video Ads. Amplify is priced per view and Promoted Ads per impression, both sold by auction, while Takeover is sold as a guaranteed day-based placement. Its ads.txt file lists 6 ad system lines, all direct. New advertisers can get $500 in ad credit when they spend $500 through the platform.