Zeta

Offering a wide range of products from clothing, homeware, and stationery to food and beauty, they needed to optimize their path to purchase across the full lifecycle, from awareness through reactivation.

Their primary pain points were understanding the user’s position within the customer journey, identifying prospects ready for a purchase, and delivering omnichannel, personalized messages to encourage online conversion to a test drive.

Reach people most likely to convert using better data and efficient, scalable targeting.

By reaching highly engaged, in-market players in real-time, Carousel saw a 65% boost in player conversion rates.