Zeta Global is a marketing technology company selling to enterprise brands and agencies. Its platform combines the Zeta Data Cloud identity graph with customer data, advertising, acquisition, messaging, loyalty and analytics products.
Offering a wide range of products from clothing, homeware, and stationery to food and beauty, they needed to optimize their path to purchase across the full lifecycle, from awareness through reactivation.
来源Their primary pain points were understanding the user’s position within the customer journey, identifying prospects ready for a purchase, and delivering omnichannel, personalized messages to encourage online conversion to a test drive.
来源By reaching highly engaged, in-market players in real-time, Carousel saw a 65% boost in player conversion rates.
来源如何在此开设账户、需要什么以及最低投放额。
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在自己的 ads.txt 中授权此平台的发布商,按规模从大到小。
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