Camera-first messaging and short-video platform with a predominantly younger audience. Inventory sits between friends' Stories, in Spotlight, in the Discover feed, in the Chat feed and in the camera itself as AR. Standard formats are bought in Ads Manager; the high-impact AR and Commercial units are reserved through Snap.
Snapchat Ads is the advertising arm of Snapchat, positioned to reach an audience described in its title as Gen Z and Millennials. It is built for businesses of any budget, offering tools to start small, learn from results, and scale campaigns through the Snapchat Ads Manager.
Named ad formats include AR Lenses and First Commercial, both sold per day on a guaranteed basis; Collection Ads, Commercials, Dynamic Ads, Single Image or Video Ads and Sponsored AR Filters, sold per impression by auction; and Sponsored Snaps, also sold per impression by auction. Snap Promote is listed as an additional format, run through the Snapchat Ads Manager.
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2 opciones de compra, con los pasos, lo que requiere cada una y el gasto mínimo.
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Espacios publicitarios
12 espacios publicitarios, con formatos, tarifas y cómo se compra cada uno.
- Collection Ads
Product carousel placement · Redes sociales
- Commercials
Responsive display ad · Web
- Dynamic Ads
In-feed ad · Redes sociales
- First Commercial
Responsive display ad · Web
- First Lens
Responsive display ad · Redes sociales
- Reach and Frequency Lenses
Responsive display ad · Redes sociales
- Single Image or Video Ads
Responsive display ad · Redes sociales
- Snap Promote
Sponsored post · Redes sociales
- Snapchat Ads Manager campaigns
Sponsored post · Redes sociales
- Sponsored AR Filters
Responsive display ad · Redes sociales
- Sponsored Snaps
Responsive display ad · Redes sociales
- Story Ads
Responsive display ad · Redes sociales
Sold by CPM · CPC · días. The rates are behind the lock.
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Canales
Cada espacio publicitario está clasificado según dónde se muestra (web, video, búsqueda, TV) para que sepas cuál estás comprando.
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Similar a Snap Ads
