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Yahoo (AOL)

SSP · DSP

News, Politics, Sports, Mail & Latest Headlines – AOL.com

Profile

TierMid-market (1,000+)
SpecialtyLocation · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own data · Its own ad spots
Unique dataLocation data
Third-party verificationHUMAN · Pre-bid fraud filtering
FeesMedium: fee policy stated
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · Microsoft Monetize

Running campaigns

Creative and traffickingFile specs
Deals and supplyPrivate marketplace · Floor policy · Pre-bid fraud filtering

What you buy

Ad spotsEdge-2-Edge Ad Collection · Yahoo Backstage · Unified TV · Yahoo DSPSee its ad spots →

Reach

publishers8,169
Direct share45%
Confirmed by the exchange13 / 3,665

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached4.3%
Median publisher rank#176,946
Supply score54 / 100 · #265 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

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