Camera-first messaging and short-video platform with a predominantly younger audience. Inventory sits between friends' Stories, in Spotlight, in the Discover feed, in the Chat feed and in the camera itself as AR. Standard formats are bought in Ads Manager; the high-impact AR and Commercial units are reserved through Snap.
Snapchat Ads is the advertising arm of Snapchat, positioned to reach an audience described in its title as Gen Z and Millennials. It is built for businesses of any budget, offering tools to start small, learn from results, and scale campaigns through the Snapchat Ads Manager.
Named ad formats include AR Lenses and First Commercial, both sold per day on a guaranteed basis; Collection Ads, Commercials, Dynamic Ads, Single Image or Video Ads and Sponsored AR Filters, sold per impression by auction; and Sponsored Snaps, also sold per impression by auction. Snap Promote is listed as an additional format, run through the Snapchat Ads Manager.
2 opzioni d'acquisto, con i passaggi, i requisiti e la spesa minima.
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12 spazi pubblicitari, con formati, tariffe e come si acquista ciascuno.
Product carousel placement · Social
Responsive display ad · Web
In-feed ad · Social
Responsive display ad · Web
Responsive display ad · Social
Responsive display ad · Social
Responsive display ad · Social
Sponsored post · Social
Sponsored post · Social
Responsive display ad · Social
Responsive display ad · Social
Responsive display ad · Social
Sold by CPM · CPC · giorni. The rates are behind the lock.
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Ogni spazio pubblicitario ordinato in base a dove viene mostrato — web, video, ricerca, TV — così sai cosa stai acquistando.
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