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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
26 events for Catalina
Open Catalina
GermanyCadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
2022 Cadent-Catalina Campaigns Averaged 25% Sales Lift Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, […]
Catalina and Volta Forge Strategic Partnership to Bring Measurable Digital Out of Home Campaigns to More Brands
-By Plugging Into Volta’s Leading EV Charging & Media Network, Catalina Expands Reach of Its Place-Based Media Offering -Volta Taps into Catalina’s Media Measurement Capabilities for Customers Like Dole Catalina, which offers shopping behavior insights on virtually all U.S. households through its rich, real-time shopper intelligence platform, is establishing a strategic partnership with Volta Inc. […]
Catalina Launches “Ultimate Pricing & Promotion Inflation Guide for CPG Marketers”
New Catalina Shopping Basket Index Tracks Price Hikes in 10 Popular Product Categories As the world grapples with high inflation rates and supply chain disruptions fueled by the pandemic, triggering rapidly rising prices for many consumer packaged Goods (CPG) brands, shopper intelligence leader Catalina has released “The 2022 Ultimate Pricing & Promotion Inflation Guide for […]
Catalina Partners with PlaceIQ to Deliver Location-Based Strategies for CPG Clients
Catalina can now leverage PlaceIQ data in real time to inform planning, audience targeting, measurement and analytics. Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, today announced their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, […]
PlaceIQCatalina
Catalina Partners with AdQuick.com to Provide Purchase-Based Audience Targeting & Measurement Capabilities to Out-of-Home Media Buyers
Innovative Partnership Provides Retailers, Brands & Agencies with Buyer-Level Insights and Measurement Metrics for a Wide Range of Ad Budgets In a first-of-its-kind partnership, leading shopper intelligence and omni-channel media provider Catalina is now offering its extensive purchase-based audience targeting and sales lift measurement insights to out-of-home (OOH) media buyers using AdQuick‘s OOH buying platform. […]
CatalinaAdQuick.com
Catalina Connects with Verizon Media to Advance Measurement in a Cookieless World
Catalina’s vast CPG shopper intelligence now interoperable with Verizon Media ConnectID Catalina, a leader in shopper intelligence and omni-channel media solutions, today announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. Marketing Technology News: Allison+Partners Named PR and Marketing Agency of Record for Nordic Consulting […]
CatalinaVerizon Media
Catalina and iHeartMedia Partnership is First to Deliver Podcast Measurement & Sales Attribution at Scale for CPG Brands
Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases. […]
Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To Georgia-Pacific
Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft® , Dixie®, and Sparkle®. Catalina, the leader in shopper intelligence and personalized digital media for CPG brands and retailers, and Samba […]
Samba TVCatalinaGeorgia-Pacific
Catalina Launches In-Store Partner Media Network Initially With Insignia, Valassis And Valpak
Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network–which reaches 91 million U.S. households–to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the […]
InsigniaCatalinaCPG brands
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across 85 million households and 390 million devices Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, will launch new audience segments and measurement offerings for U.S. CPG […]
Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape
Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper […]
Samba TVCatalina
Nielsen Catalina Solutions (NCS) Sales Effect Measurement Service For YouTube Advertising Is Now Available for CPG Advertisers
New Solution Moves the Industry Toward a New Standard of Digital Ad Accountability By Delivering Comparable Sales Metrics for Nearly Any Publisher NEW YORK — Nielsen Catalina Solutions (NCS) announced the availability of a new solution for reliably and quickly measuring the in-store sales driven by CPG advertising delivered on YouTube. The NCS Sales Effect solution […]
MarTech Today: Catalina adds attribution, marketers react to martech spending boost and why you should get into ABM
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]
Nielsen Catalina Solutions Announces Cross-Screen Sales Measurement for TV and Video Advertising
AMC, FOX and Hulu first media companies to adopt new device and platform agnostic solution NEW YORK – Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape. […]
Nielsen Catalina SolutionsAMC, FOX and Hulu
Nielsen Catalina Adds Cross-Screen TV And Video Measurement To Its Toolkit
Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targeting […]
Nielsen Catalina Solutions Announces New Cross-Media Sales Measurement Solution for Digital and TV Advertising
Presents new industry study that helps CPG advertisers understand how Facebook and TV advertising work together to drive sales NEW YORK – Nielsen Catalina Solutions (NCS), the leader in driving return on ad spend (ROAS) for the CPG industry using actual consumer purchase data to measure sales lift, today announced a new solution that will […]
Nielsen Catalina Solutions Releases First Ever CPG-Industry Benchmarks for Advertising Return Across Media
Largest Watch and Buy Dataset for CPG Compares Actual Sales Results for Cross-Media, Digital Video, Display, Linear TV and Magazines NEW YORK – Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, today presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across […]
Nielsen Catalina Solutions and Time Inc. Pioneer New Method for Cross-Platform Advertising Sales Measurement
Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales NEW YORK – Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend with in-store purchase data, and Time Inc., one of the world’s leading media companies, […]
Time Inc.Nielsen Catalina Solutions
Nielsen Catalina Solutions Debuts Measurement Service For Print To In-Store Sales
Nielsen Catalina Solutions (NCS) and Time Inc. on Tuesday unveiled a new measurement product for attributing offline sales to print magazine advertising. “It’s the culmination of years of work and of a lot of pieces coming together,” said Leslie Wood, NCS chief research officer. And the product relies on a dense web of partners and […]
Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for Kellogg’s Pop-Tarts With Pandora Campaign
Delivers Over 3X in Return on Ad Spend CINCINNATI, OH – Nielsen Catalina Solutions (NCS), a leader in enabling marketers to increase the sales impact of their advertising by powering cross-channel platforms with actual purchase data, announced results of a new campaign that showed a seven percent lift in offline retail sales for Kellogg Company […]
Nielsen Catalina Solutions Unveils Long-term Effect of Television Advertising in Phase 2 Research Findings at ARF Re:Think
CBS and NCS present highlights from over 30 studies NEW YORK – Nielsen Catalina Solutions (NCS), in conjunction with CBS Corporation (NYSE: CBS.A and CBS), demonstrated the value of advertising’s long-term effectiveness through the results of their latest research collaboration, “Long-term Ad Effectiveness Measurement – Phase 2.” Findings highlight that advertising’s long-term effects drive brand […]
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