Camera-first messaging and short-video platform with a predominantly younger audience. Inventory sits between friends' Stories, in Spotlight, in the Discover feed, in the Chat feed and in the camera itself as AR. Standard formats are bought in Ads Manager; the high-impact AR and Commercial units are reserved through Snap.
Snapchat Ads is the advertising arm of Snapchat, positioned to reach an audience described in its title as Gen Z and Millennials. It is built for businesses of any budget, offering tools to start small, learn from results, and scale campaigns through the Snapchat Ads Manager.
Named ad formats include AR Lenses and First Commercial, both sold per day on a guaranteed basis; Collection Ads, Commercials, Dynamic Ads, Single Image or Video Ads and Sponsored AR Filters, sold per impression by auction; and Sponsored Snaps, also sold per impression by auction. Snap Promote is listed as an additional format, run through the Snapchat Ads Manager.
Nasıl satın alınır
Adımları, her birinin gerektirdikleri ve minimum harcamasıyla birlikte 2 satın alma seçeneği.
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Reklam alanları
12 reklam alanı, formatları, fiyatları ve nasıl satın alındığıyla birlikte.
- Collection Ads
Product carousel placement · Sosyal medya
- Commercials
Responsive display ad · Web
- Dynamic Ads
In-feed ad · Sosyal medya
- First Commercial
Responsive display ad · Web
- First Lens
Responsive display ad · Sosyal medya
- Reach and Frequency Lenses
Responsive display ad · Sosyal medya
- Single Image or Video Ads
Responsive display ad · Sosyal medya
- Snap Promote
Sponsored post · Sosyal medya
- Snapchat Ads Manager campaigns
Sponsored post · Sosyal medya
- Sponsored AR Filters
Responsive display ad · Sosyal medya
- Sponsored Snaps
Responsive display ad · Sosyal medya
- Story Ads
Responsive display ad · Sosyal medya
Sold by CPM · CPC · gün. The rates are behind the lock.
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Kanallar
Her reklam alanı yayınlandığı yere göre sınıflandırılır — web, video, arama, TV — böylece hangisini satın aldığınızı bilirsiniz.
Kategoriler
Etiketler
Snap Ads benzeri
