Acquired by Life360 Ads
Profile
TierMid-market (1,000+)
SpecialtyNative · Brand · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP
MeasurementAdvanced: attribution and lift
AIPredictive audiences
FeesMedium: fee policy stated
StrengthsSelf-serve account
Check before you signNot MRC-accredited
Same publishers asMagnite · PubMatic · Microsoft Monetize
Access
How you get inApplication
Minimum spendNot published
Running campaigns
Campaign controlsPacing · Budget · Forecast · Frequency cap · Dayparting · Pacing controls
Creative and traffickingDynamic creative · Rich media · Review before it runs · File specs
TrackingPixels · Attribution model · Click-through window · View-through window
Audience dataFirst-party audiences · Lookalikes · Third-party data
Deals and supplyCurated deal · Allow list
Support and reportingAccount manager · Documentation and training · Reporting API
What you buy
FormatsNative
Deal typesOpen auction · Curated
Reach
publishers6,219
Direct share60%
Confirmed by the exchange79 / 3,749
Where its publishers are
United States1,681
United Kingdom316
Japan293
France281
Italy276
Germany216+133 more
United States1,681 United Kingdom316 Japan293 France281 Italy276 Germany216+133 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached1.9%
Median publisher rank#184,105
Exclusive ad spots1 (0%)
Supply score58 / 100 · #162 of 1,175
Best for
Brand awarenessTravelMedium
ConsiderationAny industryMedium
How to buy
How to open an account here, what it takes and the minimum spend.
In the news
Launched
Sep 17, 2024
Nativo Launches Brand Rank, Enabling Advertisers to Measure the Mid-Funnel by Connecting Content to Outcomes
Exchanges selling the same publishers as Nativo
8 exchanges
Publishers Nativo can sell
Which publishers this platform can sell, largest first.