Profile
TierMid-market (1,000+)
SpecialtyRetail media · Performance · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own data
Unique dataPurchase data
Identity solutionsRampID (LiveRamp) · ID5 · Own ID graph
Third-party verificationDoubleVerify
MeasurementAdvanced: attribution and lift
AIAI bidding · Predictive audiences
StrengthsStrong identity options · AI bidding
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · PubMatic
Access
How you get inSigned contract
Minimum spendNot published
Running campaigns
Campaign controlsBudget · Bid strategy · All channels in one account · Optimisation
Creative and traffickingDynamic creative
Audience dataFirst-party audiences
Deals and supplyPrivate marketplace
Support and reportingSupport · Documentation and training · Reporting API · Real-time reporting
What you buy
FormatsVideo
Reach
publishers6,370
Direct share74%
Confirmed by the exchange231 / 4,740
Where its publishers are
United States669
Japan499
Italy354
Brazil286
France271
Germany261+134 more
United States669 Japan499 Italy354 Brazil286 France271 Germany261+134 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.4%
Median publisher rank#137,730
Supply score64 / 100 · #65 of 1,175
Best for
Online salesTravelMedium
Online salesConsumer electronicsMedium
How to buy
How to open an account here, what it takes and the minimum spend.
In the news
Launched
Sep 16, 2026
Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.
As an SSP: DSPs that buy through Criteo
2 DSPs
As a DSP: exchanges Criteo buys from
2 exchanges
Exchanges selling the same publishers as Criteo
8 exchanges
Publishers Criteo can sell
Which publishers this platform can sell, largest first.