12 figures on this publisher, on traffic, authority, reach and markets.
How to buy
2 buying options, with the steps, what each takes and the minimum spend.
Ad spots
7 ad spots, with formats, rates and how each is bought.
- Brand Shop & Shelf
Responsive display ad · Commerce
- Sponsored Videos
Responsive display ad · Commerce
- Walmart item page placement
Sponsored product listing · Commerce
- Walmart offsite display banner
Responsive display ad · Web
- Walmart onsite display banner
Responsive display ad · Web
- Walmart search result brand headline
Search results carousel · Web
- Walmart search result sponsored product
Sponsored product search result · Search
Sold by CPC · CPM. The rates are behind the lock.
In the news
Aug 4, 2026
Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.
Jul 7, 2026
Walmart Connect And Magnite On The Convergence Of Retail Media, CTV And Programmatic | Cannes 2026
Channels
Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.
Can I advertise this here?
Check which categories Walmart Connect accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.
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