Mobile advertising platform. You log into AXON Ads Manager and buy against a performance goal — a return on ad spend, a cost per install, per purchaser or per lead — never a CPM. What you buy is other apps' inventory: AppLovin sold all ten of its own game studios to Tripledot in June 2025 and owns no properties of its own. The same company runs the sell side too (MAX mediation and its exchange), which is why 450 publishers name it in their ads.txt.
AppLovin runs advertising for consumer brands and gaming apps, reaching people who play mobile games, with fullscreen ads shown during natural pauses in gameplay rather than in a feed. It covers consumer brand categories such as jewelry, furniture and fitness subscriptions, alongside word games and other gaming genres, and provides a Shopify app, a pixel helper and a campaign dashboard, plus related products including Adjust and Wurl.
Its AppLovin Ads (AXON Ads Manager) campaigns are priced per install, action or lead through auction, in US dollars, and AXON campaigns are priced per install through auction.
Cómo comprar
1 opción de compra, con los pasos, lo que requiere cada una y el gasto mínimo.
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Espacios publicitarios
4 espacios publicitarios, con formatos, tarifas y cómo se compra cada uno.
- AppLovin Ads (AXON Ads Manager)
Responsive display ad · App
- AppLovin banner
Banner ad · App
- AppLovin interstitial
In-app interstitial · App
- AppLovin rewarded video
Rewarded video · App
Sold by CPI · CPA · CPL. The rates are behind the lock.
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Canales
Cada espacio publicitario está clasificado según dónde se muestra (web, video, búsqueda, TV) para que sepas cuál estás comprando.
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Similar a AppLovin Ads
