Walmart Connect sells sponsored products, display and in-store placements across Walmart's retail properties.
Walmart Connect is the retail media network operated by Walmart, used by brands to advertise to shoppers across Walmart's commerce, search, and web properties in the United States, as well as in physical stores and on connected TV.
Formats include Sponsored Products and Sponsored Brands placed within search and browsing, Sponsored Videos, and standard Display advertising, alongside In-store placements and Brand Shop & Shelf units that combine on-site and physical retail presence.
Campaigns can be tied to specific product categories or aligned with in-store promotions, connecting online advertising with Walmart's physical retail footprint. Its ads.txt file lists 1 authorized ad system.
如何購買
2 種購買選項，含步驟、須具備條件與最低消費。
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廣告版位
7 個廣告版位，含格式、價格及各自的購買方式。
- Brand Shop & Shelf
Responsive display ad · 電商
- Sponsored Videos
Responsive display ad · 電商
- Walmart item page placement
Sponsored product listing · 電商
- Walmart offsite display banner
Responsive display ad · 網頁
- Walmart onsite display banner
Responsive display ad · 網頁
- Walmart search result brand headline
Search results carousel · 網頁
- Walmart search result sponsored product
Sponsored product search result · 搜尋
Sold by CPC · CPM. The rates are behind the lock.
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通路
每個廣告版位依投放位置歸類——網頁、影片、搜尋、電視——讓你清楚自己買的是什麼。
類別
與 Walmart Connect 相似
第 12 名