News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
FranceFranceTV Publicité extends its ad-tech partnership with FreeWheel
Publisher France Televisions keeps its streaming ad inventory sold by FranceTV Publicité using FreeWheel's advertising technology, under an extended partnership.
FranceTV Publicité signs a data deal with AlloCiné
Publisher France Televisions' ad seller FranceTV Publicité has signed a data partnership with AlloCiné to bring its audience data into ad sales.
AlloCinéFranceTV Publicité
Global Ad Tech Player GumGum Expands into France with its Innovative Mindset Graph™ Technology
GumGum, founded in California in 2008 and operating in 19 markets worldwide, is opening a new office in Paris. The company aims to expand in France with an offering powered by its proprietary technology, the Mindset Graph. This innovative approach, […]
Kia and M6 Unlimited launch interactive Color Selector ad format
Brands like Kia can now run M6 Unlimited's new interactive ad format, letting viewers choose color variations within the ad.
KiaM6 Unlimited
FranceTV Publicité and Orange Advertising team up on segmented TV ads
Advertisers can now buy segmented, addressable TV ads during Roland Garros through a new partnership between FranceTV Publicité and Orange Advertising.
VIOOH & Turnadon Expand Programmatic DOOH Footprint in France
Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local […]
ABC Bourse Reports a 10% Increase in Programmatic Revenues with Opti Digital’s Solution
Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. Undergoing rapid international expansion, the ad tech company continues to win over French […]
FranceTV Publicité, M6 Publicité et RMC-BFM Ads lancent une offre commune en TV segmentée
FranceTV PublicitéM6 PublicitéRMC BFM Ads
Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group’s Advertising Stack
Reworld Media, France’s leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack’s no-code Ad Management platform is optimising the group’s advertising stack and […]
Hubvisor & Media.Figaro Partner to Launch DIRECT DEAL
Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility. Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary […]
Media.FigaroHubvisor
TikTok fined in France for manipulative cookie-consent flow
TikTok is the latest tech giant to be schooled by France’s data protection watchdog for breaking rules on cookie consent. The €5 million penalty announced today by the CNIL relates to a cookie-consent flow TikTok had used on its website (tiktok.com) until early last year — in which the regulator found it was not as […]
France fines Apple over App Store ad targeting ePrivacy breach
A rare privacy penalty for Apple: France’s data protection watchdog, the CNIL, has announced it imposed a sanction of €8 million (~$8.5 million) on the iPhone maker for not obtaining local mobile users’ consent prior to placing (and/or reading) ad identifiers on their devices in breach of local data protection law. The sanction decision was […]
Google faces ‘spam ads’ ePrivacy complaint in France
Google is facing a fresh privacy complaint in Europe over ads it inserts into its Gmail email service in the guise of emails. Privacy advocacy group, noyb, has filed the complaint with France’s data protection watchdog, the CNIL, claiming the adtech giant has breached the European Union’s ePrivacy Directive rules on direct marketing by failing […]
Adtech giant Criteo faces $65M fine in France for GDPR consent breaches
In the latest blow to the creepy ‘tracking-ads’ complex, French adtech giant Criteo has been found in breach of European Union data protection regulation and hit with a €60 million sanction (~$65 million) by the country’s national privacy watchdog in a preliminary decision following a multi-year investigation. Digital rights advocacy group Privacy International, which lodged […]
Adnami partners with Ad4Good and TF1 as it expands in France
It’s been a busy start to the year for adtech vendor, Adnami, which today announced new partnerships in France, with ad network Ad4Good and television channel TF1, including flagship title TF1info.fr. The new partnerships are part of the adtech’s ongoing expansion across Europe. Over the past year, Adnami has seen growing demand for high impact […]
Les Echos Le Parisien Médias et Permutive Lancent “SONAR” Pour une Publicité 100% First-Party Data
Le Groupe Les Echos – Le Parisien a annoncé aujourd’hui le déploiement d’une nouvelle DMP, en partenariat avec Permutive, afin de mettre en place un écosystème d’activation publicitaire pour accéder à l’ensemble de ses segments first party. Grâce à la […]
Les Echos Le ParisienPermutiveadvertisers
OpenWeb Buys French Ad Firm for $100 Million
Open Web Technologies Ltd., a company that aims to help its publisher clients including Forbes and Refinery29 improve their audience interactions, said it has acquired French digital advertising company Adyoulike […]
Azerion France & Cavai Engage Exclusive Partnership for New Conversational Ad Solutions
Azerion, the digital entertainment and media platform, has revealed an exclusive partnership in France with Cavai, one of the leading conversational advertising platforms. The partnership will lead to the seamless integration of Cavai’s engagement capabilities within Azerion’s all-screen advertising offering, […]
CavaiAzerion
Publicis Media France Signs a Partnership with Manadge
Manadge, the programmatic management platform, has been chosen by Publicis Media France to simplify its trading operations with publishers working with Manadge. Manadge’s platform automates most operations related to daily exchanges between agencies and publishers, and facilitates advertising spend monitoring with […]
Publicis Media FranceManadgepublishers
20 Minutes Renews its Partnership With Outbrain
Outbrain, a leading recommendation platform for the open web, has renewed its partnership with 20 Minutes, one of France’s leading news publishers, via a three year partnership deal. 20 Minutes currently has an audience reach of 20 million users each month, of which 82% are digital. Thanks to the working relationship between the two entities, […]
Nielsen Strengthens Market Leading Position In TV Attribution And Ad Intelligence With Acquisition Of TVTY
Global data, measurement and analytics company, Nielsen, has acquired TVTY, a leading TV attribution provider and ad monitoring company based in Paris, France. Financial terms were not disclosed. Marketing Technology News: MarTech Interview with Jill Canetta, Chief Data Officer at Experian Marketing Services TVTY brings a wide range of outcomes capabilities that improve TV campaign […]
NielsenTVTY
France fines Google $268M for adtech abuses and gets interoperability commitments
France’s competition watchdog, L’Autorité de la concurrence, has fined Google up to €220 million (~$268M) in a case related to self-preferencing within the adtech market which the watchdog found constituted an abuse by Google of a dominant position for ad servers for website publishers and mobile apps. L’Autorité began looking into Google’s adtech business following complaints from […]
France’s competition authority declines to block Apple’s opt-in consent for iOS app tracking
Apple has fended off an attempt by advertisers in France to use a competition complaint route to derail incoming pro-privacy changes in iOS that will require third party apps to obtain users’ consent before they can track them. The French competition authority (FCA) said today it has rejected calls by IAB France, MMAF, SRI and UDECAM […]
France fines Google $120M and Amazon $42M for dropping tracking cookies without consent
France’s data protection agency, the CNIL, has slapped Google and Amazon with fines for dropping tracking cookies without consent. Google has been hit with a total of €100 million ($120 million) for dropping cookies on Google.fr and Amazon €35 million (~$42 million) for doing so on the Amazon.fr domain under the penalty notices issued today. […]
Amazon AdsAdtech giant Criteo is being investigated by France’s data watchdog
Adtech giant Criteo is under investigation by the French data protection watchdog, the CNIL, following a complaint filed by privacy rights campaign group Privacy International. “I can confirm that the CNIL has opened up an investigation into Criteo. We are in the trial phase, so we can’t communicate at this stage,” a CNIL spokesperson told […]
Google Fined In France Over Search Ad Suspensions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This Is Fine France’s competition regulator fined Google $167 million (150 million euros) for unfairly suspending advertisers for placing allegedly deceptive ads. It’s a drop in the bucket for Google, but the regulatory drumbeat is a bigger issue than the fines. Unlike previous fines, […]
France slaps Google with $166M antitrust fine for opaque and inconsistent ad rules
France’s competition watchdog has slapped Google with a €150 million (~$166 million) fine after finding the tech giant abused its dominant position in the online search advertising market. In a decision announced today — following a lengthy investigation into the online ad sector — the competition authority sanctioned Google for adopting what it describes as […]
Google slapped with $56.8 million fine for GDPR consent violations
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad targeting.
Le Figaro, France’s Most Prestigious Daily Newspaper, Seals Exclusive Three-Year Partnership Deal with Taboola, Launching Taboola Feed
Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France London – Taboola, the leading discovery platform, announced an exclusive partnership with Le Figaro — one of France’s most prestigious daily newspapers. Set for a three-year duration, the partnership will see Le Figaro implement Taboola […]
Perion Buys France’s MakeMeReach For Up To $13M To Expand In Social Ads And Europe
Just days after Marin Software acquired France’s SocialMoov to build out is social media advertising reach comes one more social-ad-tech acquisition in the country. Perion Network has acquired MakeMeReach, a startup that lets mobile app developers extend ad campaigns to social media platforms. Terms of the deal were not disclosed but a well-placed source close […]
PerionMakeMeReach
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date it happened, not the date we added it, and links to its source.
Subscribe to the feed